Giorgio Armani prepares a real bombshell for this summer. The Italian fashion firm is one of the main players in the world of high perfumery, with a wide representation of mythical fragrances. Join us to discover their next release, Giorgio Armani My Way.
Giorgio Armani is synonymous with luxury, elegant modernity, class, fashion… The Italian couture brand is also a world-renowned luxury perfume house.
It is considered among the most prestigious and luxurious brands in the world, it has made its creator rich, and its products, both perfumes and suits and accessories are best sellers.
Giorgio Armani Story
Giorgio Armani Story
First, let’s learn a little about the history of the brand, and its creator, Giorgio Armani, the Armenian-Italian fashion designer who has brought his brand to the pinnacle of the world of fashion and selective perfumery.
Giorgio Armani founded his company in 1974, as an Italian couture house, famous mainly for its men’s suits. Little by little the company expanded, gaining recognition around the world, and diversifying its product portfolio, with dresses and feminine accessories and perfumes.
This way, Giorgio Armani created an authentic empire, known throughout the world under the name Emporio Armani. He is considered the most successful Italian designer in history in the world, and his fortune is close to 10 billion dollars, being one of the richest and most powerful men in the world.
The Giorgio Armani brand has worked since its creation with the main models, actors, musicians and influential people from all over the world, so that wearing an Armani suit and even wearing an Armani perfume is considered a luxury.
Giorgio Armani new perfume for women
Despite starting only as a fashion house, Giorgio Armani, a passionate about perfumes, had clear from the beginning that he wanted to sell his own line of perfumes.
This way, in 1982 he launched Armani for Women, the first perfume by Giorgio Armani. It was a true bestseller in the 1980s, always being among the best-selling perfumes of the time.
This great success was followed by the men’s version, Armani for Men, which garnered even more success than its feminine fragrance version. It was launched in 1984, and its sales were spectacular.
Since then, Armani has continued to create perfumes, making constant releases every year, constantly reinventing himself. In total, in these almost 40 years, Giorgio Armani has created more than 150 perfumes.
Particularly noteworthy is the men’s perfume Acqua di Gio Pour Homme, created in 1996. This perfume is the best-selling men’s Eau de Toilette (fresh eau de cologne) in history.
The constant launching of perfumes by Giorgio Armani, have left us mythical perfumes for both men and women, among which are: Acqua Di Gio Acqua Di Gioia, Armani Attitude, Armani Code, Armani Mania, Armani Prive, Armani Prive Les Eaux, Armani Privé Les ÉDitions Couture, Armani Prive The Thousand And One Nights Collection, Eau Pour Homme, Emporio Armani, Emporio Armani Diamonds | Idole D’Armani, Onde Collection, Sensi, Terres Précieuses and the most recent, the Armani Sì collection of perfumes.
And this brings us to the main theme of this post, Armani’s perfume launch for 2020, Giorgio Armani My Way.
Giorgio Armani My Way
Giorgio Armani My Way is the new release for women by Armani. It will be marketed by the French beauty giant L’Oréal.
It is an elegant Floral Musk fragrance. It stands out for its composition simulating a bouquet of fragrant white flowers.
As we have indicated, it belongs to the family of floral perfumes. Below you can see the Armani My Way olfactory composition pyramid:
- Top notes of Giorgio Armani My Way: This perfume for women starts with notes of Orange Blossom from Egypt and bergamot.
• Giorgio Armani My Way’s heart note: In its middle notes we find the delicious smell of Jasmine auriculatum and tuberose.
• Base notes of Giorgio Armani My Way: To finish, we have Madagascar Vanilla, cedar vergina and white musk.
As we can see from its composition, it is a highly recommended floral perfume for warm or mild seasons. Its aroma will stand out when the air temperature is between ten to twenty degrees of heat and we can use it at any time, since it will not clash. Using it outdoors will be highly recommended.
The Giorgio Armani My Way perfume for women will be launched in August 2020, so we will have to wait to know more details, which we will reveal once we have the perfume in our hands and we can finally try it. In the meantime, stay tuned!
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